Act On
MarketingExecutive summary
Act-On is very likely to be cited by AI engines for evaluation-stage queries because it has strong primary review authority on G2 (1,059 reviews, 4.1) and a crawlable, tiered pricing page. The biggest citation risk is missing/unclear structured data signals (SoftwareApplication/FAQPage) and potential gaps in enterprise analyst surfaces (Gartner Peer Insights/Forrester/IDC), which can reduce shortlist inclusion for “best enterprise marketing automation” and “Act-On vs X” questions.
Based on audit of act-on.com · Apr 1, 2026
Avg Prompt Score
49
across 19 prompts
Category Rank
#25
of 61 brands
vs. Category Avg
+3
avg 60/100
Critical Issues
4
critical + high
Marketing · score distribution
61 brands63/100 · #25 of 61 · +3 above avg · median 63
Pillar scores vs. category average
Vertical line = category average (61 brands)