AEO Score
78
Strong Presence
Avg Prompt Score
83
across 120 prompts
AI Share of Voice
100%
across 100 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Workday is highly likely to be cited by AI engines for enterprise Core HR evaluation because it has strong primary review authority on G2 (1464 reviews, 4.1★) and strong enterprise social proof on LinkedIn (1,345,874 followers). The single highest-ROI fix is to ensure first-party, crawlable evaluation/comparison content exists for the exact competitor prompts (Workday vs SAP SuccessFactors/UKG Pro/Oracle PeopleSoft/Dayforce/ADP Workforce Now) and that pricing is crawlable with specific tiers (not gated/JS-only).
Based on audit of workday.com · Apr 2, 2026