AEO Score
34
Limited Presence
Avg Prompt Score
48
across 16 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
AI engines will cite amazon.com heavily for consumer/ecommerce and general “what is Amazon” queries, but it is unlikely to be cited as a B2B software category authority for evaluation-style prompts (e.g., “best [software]”, “alternatives to [software]”) because amazon.com is not a B2B SaaS product with G2/Capterra/TrustRadius-style review profiles. Highest-ROI fix: create/expand crawlable, AI-readable B2B software-style pages for any relevant Amazon offerings (e.g., AWS services) with clear entity descriptions, structured Q&A, and SoftwareApplication/Product schema where applicable.
Based on audit of amazon.com · Apr 28, 2026