Executive summary
Apollo is highly likely to be cited by AI engines for evaluation and trust queries because it has strong third-party B2B review authority (Gartner Peer Insights profile exists; G2 is heavily referenced) and it publishes transparent, tiered pricing content (e.g., Basic $49/user/month, Professional $79/user/month, Organization $119/user/month). The highest-ROI fix is to ensure first-party, brand-led evaluation/comparison pages are crawlable and structured (and to add/verify SoftwareApplication + FAQPage schema), because that’s the main gap for “Apollo vs competitor” shortlist formation.
Based on audit of apollo.com · Apr 11, 2026
Avg Prompt Score
72
across 18 prompts
AI Share of Voice
50%
across 18 prompts
Critical Issues
4
critical + high
Persona Coverage