Executive summary
BigMarker is strongly positioned for AI citation in evaluation-stage “best webinar software” prompts via its G2 presence (447 reviews, 4.7★) and first-party comparison content (e.g., BigMarker vs ON24). The highest-risk query pattern is branded pricing and evaluation comparisons where AI needs crawlable, structured pricing + schema (e.g., “How much does BigMarker cost?” and “How does BigMarker compare to GoTo Webinar/ON24/Livestorm/WebinarJam?”); the single highest-ROI fix is to ensure pricing is fully crawlable/SSR and add/verify SoftwareApplication + FAQPage structured data for those evaluation queries.
Based on audit of bigmarker.com · Apr 1, 2026
Avg Prompt Score
61
across 19 prompts
Category Rank
#37
of 61 brands
vs. Category Avg
-2
avg 60/100
Critical Issues
5
critical + high
Marketing · score distribution
61 brands58/100 · #37 of 61 · -2 below avg · median 63
Pillar scores vs. category average
Vertical line = category average (61 brands)