Executive summary
Customer.io is highly likely to be cited for evaluation-stage queries because it has strong G2 authority (732 reviews, 4.4★) and first-party competitor comparison pages (e.g., Customer.io vs. Braze/Iterable/Klaviyo) plus a publicly accessible pricing page with explicit tiers ($100/mo Essentials, $1,000/mo Premium). The highest-ROI fix is to ensure structured data coverage (SoftwareApplication + FAQPage for evaluation queries) and to expand/refresh comparison coverage for the remaining competitor set (MoEngage) so AI engines can confidently answer all comparison prompts.
Based on audit of customer.io · Apr 1, 2026
Avg Prompt Score
56
across 21 prompts
Category Rank
#2
of 61 brands
vs. Category Avg
+14
avg 60/100
Critical Issues
5
critical + high
Marketing · score distribution
61 brands74/100 · #2 of 61 · +14 above avg · median 63
Pillar scores vs. category average
Vertical line = category average (61 brands)