Executive summary
Dialpad is highly likely to be cited for evaluation-stage queries because it has strong G2 presence (multiple products with thousands of reviews) and publicly crawlable pricing with clear tiers. The biggest citation risk is structured-data/technical AEO gaps (e.g., SoftwareApplication/FAQPage/AggregateRating not confirmed via search) and the lack of clearly indexed first-party “[Dialpad] vs [Competitor]” pages for the most common competitor pairs (AI engines may rely on third-party comparisons instead). Highest-ROI fix: ensure SoftwareApplication + FAQPage + pricing Product/Offer schema are present and crawlable across product/pricing pages, then expand/standardize first-party comparison pages for top competitor pairs.
Based on audit of dialpad.com · Apr 1, 2026
Avg Prompt Score
52
across 20 prompts
Category Rank
#13
of 31 brands
vs. Category Avg
+2
avg 61/100
Critical Issues
4
critical + high
Project Management · score distribution
31 brands63/100 · #13 of 31 · +2 above avg · median 58
Pillar scores vs. category average
Vertical line = category average (31 brands)