Executive summary
Expensify is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review authority (G2: 5,598 reviews at 4.5/5) and a Gartner Peer Insights profile (147 ratings, 4.4). The single highest-ROI fix is to improve AI-crawlability/structured-data readiness on first-party pages (especially SoftwareApplication/FAQPage/price schema) since pricing and schema signals were not verifiable via search and robots/llms.txt could not be safely opened.
Based on audit of expensify.com · Apr 2, 2026
Avg Prompt Score
49
across 20 prompts
Category Rank
#10
of 24 brands
vs. Category Avg
+1
avg 65/100
Critical Issues
6
critical + high
Finance · score distribution
24 brands66/100 · #10 of 24 · +1 above avg · median 66
Pillar scores vs. category average
Vertical line = category average (24 brands)