Figma
DesignThe collaborative design tool that became a category verb
Executive summary
Figma is highly likely to be cited by AI engines for evaluation-stage prompts like “What is the best wireframing software?” and “How does Figma compare to Sketch/InVision?” because it has strong G2 authority (1420 reviews, 4.7★) and first-party comparison pages (e.g., “Figma vs InVision Studio”). The single highest-ROI fix is to ensure structured evaluation content is fully crawlable and schema-complete (SoftwareApplication + FAQPage for pricing/comparison queries), because missing/uncrawlable structured data is the main reason AI engines omit brands from “best/alternatives/pricing” shortlists even when G2 is strong.
Based on audit of figma.com · Apr 2, 2026
Avg Prompt Score
0
across 20 prompts
Category Rank
#3
of 14 brands
vs. Category Avg
+8
avg 63/100
Critical Issues
6
critical + high
Design · score distribution
14 brands71/100 · #3 of 14 · +8 above avg
Pillar scores vs. category average
Vertical line = category average (14 brands)