Fin

Fin is highly likely to be cited for category shortlists because it has strong G2 authority (3815 reviews, 4.5★) and first-party comparison content exists for evaluation-style queries like “How does Fin compare to Decagon?” and “How does Fin compare to Forethought?”. The single highest-ROI fix is to strengthen structured data + technical AEO (SoftwareApplication/FAQPage/price schema and crawlability signals) so AI engines can reliably extract pricing and evaluation answers for prompts like “How much does Fin cost?” and “Is Fin worth it for mid-market and enterprise support teams?”.