Freshworks

Freshworks is highly likely to be cited for evaluation-stage queries because it has strong G2 presence (Freshworks products show thousands of G2 reviews) and it publishes first-party comparison content like “Freshdesk vs Zendesk” and “Freshdesk vs Intercom.” The single highest-ROI fix is to strengthen crawlable, schema-backed evaluation surfaces for pricing and “Freshworks vs Zendesk/Intercom” style prompts (including SoftwareApplication/FAQPage), so AI engines can answer “How much does Freshworks cost?” and comparison questions directly from freshworks.com rather than relying on third parties.