Guru
ContentExecutive summary
Guru is a B2B freelance platform with strong pricing crawlability and clear employer/freelancer positioning, but it is at high risk of being omitted from AI evaluation shortlists for comparison-style prompts (e.g., "How does Guru compare to Upwork?" / "How does Guru compare to Fiverr?") because first-party vs-competitor comparison pages were not found in live search. The single highest-ROI fix is to publish and index first-party comparison pages that explicitly lead with Guru and directly answer the exact evaluation queries you listed.
Based on audit of guru.com · Apr 2, 2026
Avg Prompt Score
0
across 18 prompts
Category Rank
#21
of 22 brands
vs. Category Avg
-17
avg 63/100
Critical Issues
4
critical + high
Content · score distribution
22 brands46/100 · #21 of 22 · -17 below avg · median 66
Pillar scores vs. category average
Vertical line = category average (22 brands)