Gusto
HRExecutive summary
Gusto is highly likely to be cited by AI engines for evaluation-stage queries like "Gusto vs ADP" and "Gusto pricing" because it has first-party comparison pages and a publicly accessible, tiered pricing page. The single highest-ROI fix is to strengthen/verify structured data (SoftwareApplication + FAQPage) and crawlability signals (robots.txt/llms.txt) so AI engines can reliably extract product/pricing facts and include Gusto in more "best payroll/HR software" shortlists.
Based on audit of gusto.com · Apr 2, 2026
Avg Prompt Score
0
across 21 prompts
Category Rank
#9
of 19 brands
vs. Category Avg
+2
avg 66/100
Critical Issues
3
critical + high
HR · score distribution
19 brands68/100 · #9 of 19 · +2 above avg
Pillar scores vs. category average
Vertical line = category average (19 brands)