Hopin
MarketingExecutive summary
Hopin is a B2B virtual/hybrid event platform with strong primary review authority on G2 (300 reviews, 4.8/5). The biggest AI-citation risk is evaluation-stage queries that require crawlable first-party comparison and pricing content (no first-party “Hopin vs …” pages found in live search; pricing appears not clearly crawlable with tiered prices on hopin.com). Highest-ROI fix: publish/SSR-index first-party comparison pages and a crawlable pricing page with explicit tiers/prices so AI engines can cite Hopin directly for “vs” and “pricing” prompts.
Based on audit of hopin.com · Apr 1, 2026
Avg Prompt Score
43
across 22 prompts
Category Rank
#47
of 61 brands
vs. Category Avg
-8
avg 60/100
Critical Issues
3
critical + high
Marketing · score distribution
61 brands52/100 · #47 of 61 · -8 below avg · median 63
Pillar scores vs. category average
Vertical line = category average (61 brands)