AEO Score
78
Strong Presence
Avg Prompt Score
80
across 16 prompts
AI Share of Voice
98%
across 16 prompts
Critical Issues
3
critical + high
Brand Accuracy
1/47
citations with inaccuracies
HubSpot is highly likely to be cited by AI engines for evaluation and conversion queries because it has strong third-party review authority (e.g., Capterra 4.5/5 with 4,432 reviews for HubSpot CRM, and TrustRadius 2,270+ reviews for Marketing Hub) plus first-party comparison pages like “HubSpot vs Mailchimp.” The single highest-ROI fix is to strengthen structured-data extractability (SoftwareApplication + FAQPage targeting evaluation/pricing questions) on product/pricing pages so AI engines can cite HubSpot’s own pages for “HubSpot pricing” and “HubSpot vs X” rather than relying more on third-party sources.
Based on audit of hubspot.com · Apr 28, 2026