Executive summary
Keap is highly likely to be cited for evaluation-stage queries because it has strong third-party review authority (e.g., TrustRadius shows 384 reviews and Gartner Peer Insights has a Keap vendor page) and it publishes first-party comparison content (e.g., /compare includes “Compare Hubspot vs Keap” and “Compare ActiveCampaign vs Keap”). The single highest-ROI fix is to strengthen AI-structured extractability (SoftwareApplication/FAQPage/aggregateRating) and ensure pricing + comparison pages are fully crawlable/SSR so models can answer “How much does Keap cost?” and “How does Keap compare to HubSpot/ActiveCampaign?” directly from keap.com.
Based on audit of keap.com · Apr 1, 2026
Avg Prompt Score
44
across 20 prompts
Category Rank
#5
of 21 brands
vs. Category Avg
+3
avg 63/100
Critical Issues
3
critical + high
CRM · score distribution
21 brands66/100 · #5 of 21 · +3 above avg
Pillar scores vs. category average
Vertical line = category average (21 brands)