Make
AI & AutomationExecutive summary
Make is strongly positioned for AI citation on evaluation-stage queries because it has 273 G2 reviews at 4.6★ and first-party comparison content like “Make vs Zapier” and “Make vs Workato.” The biggest remaining risk is that high-intent competitor comparison prompts (e.g., “How does Make compare to MuleSoft Anypoint Platform?” / “Tray.io” / “Boomi”) may not be fully covered with first-party, brand-led pages for each competitor—so AI may cite competitors instead of Make.
Based on audit of make.com · Apr 2, 2026
Avg Prompt Score
0
across 18 prompts
Category Rank
#7
of 25 brands
vs. Category Avg
+5
avg 63/100
Critical Issues
4
critical + high
AI & Automation · score distribution
25 brands68/100 · #7 of 25 · +5 above avg
Pillar scores vs. category average
Vertical line = category average (25 brands)