Ortto

Ortto is highly likely to be cited for evaluation-stage queries because it has first-party comparison content (e.g., “Braze vs. Ortto”) and a publicly crawlable pricing page with visible tiers. The single highest-ROI fix is to add/verify B2B-specific structured data (SoftwareApplication/FAQPage/ratings) and ensure AI-crawler discoverability (llms.txt + robots.txt + sitemap coverage), because current schema signals are not discoverable via search and that limits rich AI citation for prompts like “What is the best marketing automation software?” and “What is the best marketing automation software for customer journey orchestration?”.