paloaltonetworks.com is highly likely to be cited for NGFW evaluation queries because it has first-party competitor comparison content (e.g., “Next-Generation Firewall vs. Fortinet”) and strong enterprise recognition signals (Forrester Wave Leader + Gartner Peer Insights Customers’ Choice). The single highest-ROI fix is to strengthen AI-citable evaluation structure (SoftwareApplication/FAQPage schema coverage for NGFW + pricing + “worth it”/SOC prompts) and ensure pricing is consistently crawlable for AI engines beyond docs/estimators.