Executive summary
Semrush is highly likely to be cited by AI engines for evaluation-stage queries like “best SEO/marketing intelligence software” and “Semrush vs Ahrefs,” largely because it has strong third-party review authority (G2/Capterra/TrustRadius) and first-party comparison pages (e.g., /vs/). The single highest-ROI fix is to strengthen structured-data + crawlability for evaluation intent pages (SoftwareApplication/FAQPage + ensure pricing/comparison content is fully crawlable/SSR), so AI engines can reliably quote Semrush for “pricing” and “vs” prompts.
Based on audit of semrush.com · Apr 2, 2026
Avg Prompt Score
56
across 18 prompts
Category Rank
#2
of 22 brands
vs. Category Avg
+11
avg 63/100
Critical Issues
2
critical + high
Content · score distribution
22 brands74/100 · #2 of 22 · +11 above avg · median 66
Pillar scores vs. category average
Vertical line = category average (22 brands)