Slack
SupportThe team messaging platform that standardised async communication
Executive summary
Slack is highly likely to be cited by AI engines for evaluation-stage prompts like "What is the best team communication software?" and "How does Slack compare to Microsoft Teams?" because it has very strong third-party review authority (G2) and first-party comparison content (e.g., /compare/slack-vs-teams). The single highest-ROI fix is to expand first-party comparison coverage for the remaining competitor prompts (Confluence, ClickUp, monday Work Management, Viva Engage) so AI has consistent brand-led sources for each comparison query.
Based on audit of slack.com · Apr 1, 2026
Avg Prompt Score
61
across 18 prompts
Category Rank
#1
of 51 brands
vs. Category Avg
+15
avg 63/100
Critical Issues
4
critical + high
Support · score distribution
51 brands78/100 · #1 of 51 · +15 above avg
Pillar scores vs. category average
Vertical line = category average (51 brands)