Executive summary
Wave is highly likely to be cited for evaluation-stage queries because it has first-party comparison pages (e.g., Wave vs Xero and Wave vs QuickBooks) and publicly crawlable pricing/plan amounts (e.g., Pro Plan and Receipts feature pricing). The single highest-ROI fix is to ensure the audited domain (wave.com) consistently exposes the B2B accounting product surfaces (pricing, comparisons, schema) under wave.com (not only waveapps.com), because AI engines may treat wave.com as a different Wave entity and miss the accounting SaaS signals.
Based on audit of wave.com · Apr 2, 2026
Avg Prompt Score
48
across 19 prompts
Critical Issues
5
critical + high