Executive summary
Adobe is highly likely to be cited for evaluation-stage prompts because it has first-party comparison content for at least some competitor pairs (e.g., Adobe vs Canva, Adobe vs Affinity) and publicly accessible pricing pages with explicit tiering. The biggest citation risk is missing/weak first-party comparison coverage for the remaining high-intent prompts (especially Adobe vs Figma, Adobe vs CorelDRAW, Adobe vs Sketch) and potential gaps in B2B structured data (SoftwareApplication/FAQPage) and enterprise analyst signals (Gartner Peer Insights / Forrester / IDC).
Based on audit of adobe.com · Apr 1, 2026
Avg Prompt Score
49
across 25 prompts
Category Rank
#14
of 61 brands
vs. Category Avg
+6
avg 60/100
Critical Issues
6
critical + high
Marketing · score distribution
61 brands66/100 · #14 of 61 · +6 above avg · median 63
Pillar scores vs. category average
Vertical line = category average (61 brands)