[unCited]
Adp

Adp

Finance
78/100
Frequently Cited#1 of 24 in Finance

Executive summary

ADP is highly likely to be cited by AI engines for payroll evaluation queries because it has strong third-party review authority (G2 4.6★ with 4,720 reviews) and first-party comparison pages like “ADP vs. Paychex” and “ADP vs. Gusto.” The single highest-ROI fix is to strengthen AI-citable pricing and structured-data coverage (SoftwareApplication/FAQPage/Organization schema) so prompts like “How much does ADP cost?” and “What is the best payroll software?” can be answered with first-party, crawlable evidence rather than relying on third parties.

Based on audit of adp.com · Apr 2, 2026

Avg Prompt Score

0

across 27 prompts

Category Rank

#1

of 24 brands

vs. Category Avg

+13

avg 65/100

Critical Issues

3

critical + high

Finance · score distribution

24 brands
46avg 6578

78/100 · #1 of 24 · +13 above avg · median 66

Pillar scores vs. category average

Citation Readiness
82+8
Content Quality
74+1
Platform Optimization
76+6
Structured Data
55+2
Technical AEO
70-4

Vertical line = category average (24 brands)