AEO Score
63
Growing Presence
Avg Prompt Score
69
across 862 prompts
AI Share of Voice
69%
across 862 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Adp is visible in
3Executive summary
ADP is strongly positioned for AI citation on evaluation-stage comparison queries because it hosts first-party pages like “ADP vs. Paychex” and “ADP vs. Paycor” on adp.com. The single highest-ROI fix is to improve conversion-stage crawlability for pricing and to add/verify B2B structured data (SoftwareApplication + FAQPage) so models can cite “How much does ADP cost?” and “Is ADP worth it for a mid-sized company?” from ADP pages rather than only third parties.
Based on audit of adp.com · Jun 5, 2026