IBM is highly likely to be cited by AI engines for enterprise evaluation prompts because it has very strong third-party review authority (G2: 11,603 reviews, 4.3★) and first-party comparison content exists (e.g., IBM Blueworks Live vs Microsoft Visio). The single highest-ROI fix is to ensure IBM has first-party, indexed evaluation pages that directly match the exact comparison prompts ("How does IBM compare to Microsoft?", "...to Amazon Web Services (AWS)?", "...to Google Cloud?", "...to Salesforce?", "...to Oracle?") and to add/verify SoftwareApplication + FAQPage structured data on those pages so AI engines can reliably cite them for shortlist formation.