Subcategory · AI Citation Index
Who AI is citing in ETL & Data Integration
Salesforce Blockchain leads AI evaluation at 85; zero brands dominate shortlists across 16 discovery prompts.
Brands tracked
90
Avg AEO score
68/100
Citation coverage
0%
of brands cited at least once
Dominant brands
0
cited > 50% of queries
Discovery stage
The shortlist
When buyers ask AI for the best ETL & Data Integration software
No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.
Evaluation stage
The battleground
How brands fare on comparison queries · category median 34/100
Salesforce Blockchain scores 85 on comparison queries, appearing in 3 head-to-head evaluations. Workato averages 51 across 4 comparisons; Matillion hits 48. The median evaluation score sits at 34, with Boomi, Tray, Fivetran, and Mulesoft clustering near that baseline.
Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.
Trends
Over the last 12 months
Too few audits to establish a trend. Sample shows March 2026 at 64 average score (17 prompts) and April at 69 (31 prompts). ServiceNow Workflow Data Fabric rose 16 points month-over-month, the sharpest gain in the dataset.
Editorial picks
Brands worth watching
Salesforce Blockchain
Scores 86 in discovery and 85 in head-to-head evaluations, the highest in the category. Appears in just 3 comparison queries but dominates them.
Read brand profile →ServiceNow Workflow Data Fabric
Jumped 16 points between March and April 2026, the category's sharpest rise. Discovery score of 74 places it in the top tier despite minimal shortlist presence.
Read brand profile →Workato
Appears in 4 comparison queries with a 51 average evaluation score — above the 34 median. Discovery score of 78 suggests strong AI visibility on general ETL queries.
Read brand profile →Fivetran
Balances discovery (74) and evaluation (36, across 4 comparisons). Evaluation score below median signals weaker performance when directly compared to rivals.
Read brand profile →Airbyte
Scores 72 in discovery with zero evaluation appearances in the dataset. Suggests AI surfaces Airbyte often in general queries but rarely in head-to-head matchups.
Read brand profile →FAQ
ETL & Data Integration questions, answered
What is the best ETL tool for data integration?+
How does Fivetran compare to other ETL platforms?+
Which ETL vendor is rising in AI citations?+
Is Salesforce Blockchain a top choice for ETL?+
How do AI responses treat legacy ETL tools like Boomi and Mulesoft?+
Why do some ETL brands appear in discovery but not evaluations?+
Related
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