Salesforce is highly likely to be cited by AI engines for CRM evaluation queries because it has very strong third-party review authority (G2 seller page shows 25,606+ reviews) and first-party pricing plus first-party comparison content (e.g., HubSpot comparison page). The single highest-ROI fix is to strengthen structured-data coverage for evaluation queries (SoftwareApplication/FAQPage) and ensure crawlable, SSR-first comparison/pricing pages for every competitor prompt string (especially the Microsoft Dynamics 365, Zoho CRM, and Oracle NetSuite comparison variants).