Subcategory · AI Citation Index
Email Marketing
Mailchimp and Klaviyo lead AI shortlists, but Salesforce and Customer.io score highest in head-to-head evaluations.
176 discovery queries · 408 head-to-heads · refreshed Jul 24, 2026
Discovery stage
The shortlist
Across 176 buyer-style "Email Marketing" queries
Mailchimp appears in 121 of 176 prompts (68.8% shortlist rate), just ahead of Klaviyo at 67.6%. Activecampaign, Customer, and Salesforce round out the top five, all breaking 60% shortlist inclusion. HubSpot Marketing Hub and Brevo tie at 46.6%, while the category fragments across 56 consensus brands—signaling no single dominant choice.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
Activecampaign and Mailchimp tie at an average evaluation score of 70 across 39 head-to-head queries each. Klaviyo trails at 68 (38 queries), while Customer scores 66 (37 queries). Brevo, Salesforce Marketing Cloud, and HubSpot Marketing Hub all land at 63, suggesting parity in direct feature comparisons despite wide variance in shortlist presence.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Salesforce
Highest score (78) in the category despite appearing in only 54.5% of shortlists. Enterprise buyers value Marketing Cloud's CRM integration and scale, even if AI models cite it less frequently than Mailchimp.
Read brand profile →Customer
Customer.io scores 74—second-highest overall—and holds a 61.9% shortlist rate. Developer-friendly event-driven workflows and lifecycle automation resonate in technical evaluations.
Read brand profile →Klaviyo
Second in shortlist frequency (67.6%) and tied for third in evaluation score (68 across 38 queries). E-commerce teams favor its Shopify integrations and predictive analytics, keeping it near the top in both metrics.
Read brand profile →Dotdigital
Jumped 22 points month-over-month—the sharpest gain in the category. Score of 66 positions it alongside Klaviyo, suggesting accelerating AI-model awareness of its omnichannel capabilities.
Read brand profile →Activecampaign
Tied for highest evaluation score (70) and third in shortlist rate (63.6%). Mid-market automation, CRM fusion, and pricing accessibility keep it competitive across diverse prompt types.
Read brand profile →Citation sources
Where AI pulls citations from
565 citations captured across Email Marketing prompt runs.
Vendor pages
190Product, help, and marketing pages from tracked vendors
Independent sources
154Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Email Marketing questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
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