AEO Score
9
Limited Presence
Avg Prompt Score
28
across 206 prompts
AI Share of Voice
28%
across 206 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Toptal is visible in
1Executive summary
toptal.com has strong AI-citation inputs for evaluation queries via G2 (270 reviews, 4.7★) and visible secondary review presence (TrustRadius shows a Toptal profile, and Gartner Peer Insights shows a Toptal product page with 1 rating). The single highest-ROI fix is to add/strengthen first-party evaluation surfaces for the exact comparison and pricing prompts (e.g., “How does Toptal compare to Upwork?” and “How much does Toptal cost?”) with crawlable, SSR content and structured Q&A so AI engines can cite Toptal directly instead of relying on third parties.
Based on audit of toptal.com · May 7, 2026