microsoft.com is extremely likely to be cited by AI engines for B2B evaluation and trust queries because it has massive third-party review coverage (e.g., Microsoft 365 has 5,767 G2 reviews at 4.6/5) and strong enterprise analyst presence (Gartner Peer Insights pages exist). The single highest-ROI fix is to ensure first-party, brand-led evaluation surfaces (e.g., “Microsoft 365 vs X” pages) are consistently crawlable/SSR and structured for AI extraction—because pricing and comparison intent queries are where citation selection is most competitive.