Category · AI Citation Index
Who AI is citing in Marketing
Azure Blob Storage and Mailchimp tie at 78 in AI citation scores, while marketing automation brands cluster in mid-60s with no dominant shortlist.
Brands tracked
95
Avg AEO score
61/100
Citation coverage
0%
of brands cited at least once
Dominant brands
0
cited > 50% of queries
Discovery stage
The shortlist
When buyers ask AI for the best Marketing software
No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.
Evaluation stage
The battleground
How brands fare on comparison queries · category median 37/100
Braze leads evaluation queries with a score of 66 across 4 comparison prompts. Adobe Substance 3D Painter follows at 61, though its presence in marketing evaluations is anomalous. The median evaluation score is 37, meaning half of all brands score below that threshold in head-to-head queries.
Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.
Trends
Over the last 12 months
Too few audits to establish a trend — only two months of data (March and April 2026) show a modest climb from 56 to 60. Dotdigital rose 22 points and Butter fell 12 points in the limited window.
Editorial picks
Brands worth watching
Azure Blob Storage
Azure Blob Storage ties for the highest citation score at 78, despite being infrastructure rather than marketing software. Its appearance signals AI models may conflate storage with MarTech data platforms.
Read brand profile →Mailchimp
Mailchimp matches Azure at 78, the top score in the category. It remains the anchor brand for email marketing in AI training data, though it does not dominate shortlists numerically.
Read brand profile →Dotdigital
Dotdigital posted a 22-point gain between March and April 2026, the sharpest rise in the category. Its current score of 66 places it among featured candidates after recent momentum.
Read brand profile →Activecampaign
Activecampaign scores 74, tied for third among featured brands. It bridges email and automation, a positioning that resonates in broad marketing queries without subcategory lock-in.
Read brand profile →Drill down
Subcategories
FAQ
Marketing questions, answered
Which marketing platform gets cited most by AI models?+
What is the best marketing automation software according to AI?+
How fragmented is the marketing software category in AI responses?+
Which marketing brand is rising fastest in AI visibility?+
How do email marketing platforms perform in AI comparisons?+
Why does Azure Blob Storage appear in marketing category data?+
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