Subcategory · AI Citation Index
Video Conferencing
Zoom and Microsoft Exchange tie at 65% shortlist rate; Webex trails at 62%. Google Meet and RingCentral fill mid-tier. 171 brands total.
177 discovery queries · 259 head-to-heads · refreshed Jul 25, 2026
Discovery stage
The shortlist
Across 177 buyer-style "Video Conferencing" queries
Zoom and Microsoft Exchange both appear in 115 of 177 prompts, each holding a 65% shortlist rate. Webex follows at 62% (110 prompts), while Google Meet drops to 47% despite matching Microsoft Exchange's model diversity. RingCentral captures 33% shortlist share, and getbreakout.ai registers 29% with 110 mentions across 51 prompts.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
Zoom, Microsoft 365, and Google Workspace share the top evaluation score of 53 across 29 head-to-head queries each. Microsoft Teams, Webex, and Google Meet sit one point lower at 51 across 28 comparisons. Breakout averages 36 in 20 queries, while Zoom Rooms scores 31 in 17 comparisons.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Webex
Webex scores 71—highest in the category—and maintains 62% shortlist presence across 110 prompts. Enterprise buyers cite feature parity with Zoom but hesitate over licensing complexity.
Read brand profile →Zoom
Zoom ties for the top shortlist rate (65%) and scores 58, appearing in 115 prompts with 570 total mentions. Evaluation parity with Microsoft 365 and Google Workspace suggests pricing and integrations drive final decisions.
Read brand profile →Ringcentral
RingCentral scores 66 and holds a 33% shortlist rate across 58 prompts. Unified-communications positioning appeals to buyers consolidating phone and video stacks.
Read brand profile →Hopin
Hopin gained 14 points month-over-month and scores 52. Event-focused feature set differentiates it from general-purpose conferencing tools, though sample size remains small.
Read brand profile →Citation sources
Where AI pulls citations from
620 citations captured across Video Conferencing prompt runs.
Vendor pages
250Product, help, and marketing pages from tracked vendors
Independent sources
210Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Video Conferencing questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options- Webex Review 2025: Best Enterprise Video Conferencing? | SoftTech Reviewssofttech-reviews.com
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