Subcategory · AI Citation Index

Who AI is citing in Video Conferencing

No single vendor dominates AI citations; Azure Blob Storage and Zoho CRM Plus tie at 78, ahead of pure-play video tools.

Brands tracked

79

Avg AEO score

63/100

Citation coverage

0%

of brands cited at least once

Dominant brands

0

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Video Conferencing software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 39/100

In head-to-head comparisons, Ringcentral leads with an average evaluation score of 59 across 4 queries. Zoom Contact Center follows at 49, and Cisco Unified Communications Manager at 47. The median evaluation score is 39, meaning most brands cluster in the mid-range. Dialpad (45), Demio (44), and Airmeet (44) all perform near the category median.

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. Two data points (March 2026: 59 avg, April 2026: 63 avg) show a slight uptick, but sample sizes of 16 and 36 prompts are insufficient. Zoom Contact Center rose 16 points month-over-month, while Butter fell 12 points.

68656158542026-032026-04

Editorial picks

Brands worth watching

FAQ

Video Conferencing questions, answered

Which video conferencing software does AI cite most often?+
Azure Blob Storage and Zoho CRM Plus both score 78, the highest in the category. Among pure-play conferencing tools, Livestorm (74), Webex (71), and a four-way tie at 66 (Demio, Demodesk Meeting, On24, Ringcentral) lead featured citations. No brand dominates shortlists — the discovery stage shows 0% coverage across 18 prompts.
How do Ringcentral and Zoom Contact Center compare in AI recommendations?+
Ringcentral scores 59 in evaluation queries, the highest in the category, while Zoom Contact Center scores 49. Ringcentral also edges Zoom in featured citations (66 vs 62). Zoom Contact Center is the fastest-rising brand, gaining 16 points month-over-month.
What is the best video conferencing software for small businesses?+
AI models show no consensus. Shortlist data is empty across 18 prompts, and 79 brands compete with no clear discovery-stage leader. In evaluation queries, Ringcentral (59), Zoom Contact Center (49), and Dialpad (45) rank highest, but the median score of 39 indicates most brands cluster in the mid-range.
Are there any rising or falling brands in video conferencing citations?+
Zoom Contact Center rose 16 points between March and April 2026, the largest gain in the data set. Butter fell 12 points in the same window. Overall trends are inconclusive — only two months of data exist, with sample sizes of 16 and 36 prompts respectively.
Why does Azure Blob Storage appear in video conferencing citations?+
Azure Blob Storage ties for the top featured-candidate score at 78, despite being a storage product. This likely reflects AI models surfacing it in queries about video infrastructure, recording storage, or hybrid collaboration scenarios rather than real-time conferencing.
How fragmented is the video conferencing category in AI citations?+
Extremely fragmented. 79 brands are tracked, shortlist coverage is 0%, and no brand appears in the top discovery prompts. The evaluation median of 39 and a four-way tie at 66 in featured citations show no runaway leader. AI models lack a stable recommendation pattern in this category.

Related

More in Collaboration

Want to know if AI cites your brand for Video Conferencing?

Free audit. ChatGPT, Perplexity, Gemini, Claude.

Run an audit →

See the full Video Conferencing leaderboard →