AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

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How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Accounting

No brand wins more than half of AI shortlists; Freshbooks and WorkflowMAX tie at 72 in featured scoring across 97 vendors.

Brands tracked

Avg AEO score

63/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Accounting software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 38/100

Wave leads head-to-head comparisons with a 52 evaluation score across 3 queries, followed by Intacct at 45 (4 queries) and WorkflowMAX at 44 (4 queries). Quickbooks lands at 41 despite broad market recognition. The median evaluation score sits at 38, with Keeping, Tipalti, and SoftLedger all clustered there.

Oracle Sales Performance Management

31· 4 queries

Freshbooks

25· 4 queries

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. The available two-month window shows average category scores rising from 59 in March 2026 to 64 in April, but sample sizes of 11 and 24 prompts are insufficient for directional conclusions. SoftLedger posted a +12 delta and Intacct fell 17 points in that narrow slice.

Biggest gain

SoftLedger

+12 pts

Biggest drop

Intacct

-17 pts

Editorial picks

Brands worth watching

Freshbooks

Ties for the highest featured score at 72 despite not appearing in top evaluation or shortlist data. Strong signal that AI models cite Freshbooks in non-comparison, category-overview contexts.

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Tipalti

Featured score of 68 and an evaluation average of 38 across 6 comparison queries. The gap suggests Tipalti gets mentioned broadly but struggles to win direct matchups.

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SoftLedger

Posted a +12 trend delta between March and April 2026, the steepest climb in the dataset. Featured score of 58 and evaluation average of 38 across 5 queries show early momentum.

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FAQ

Accounting questions, answered

What is the best accounting software for small businesses?+

No single product dominates AI recommendations; zero brands appeared in more than half of shortlists across 18 audited prompts. Freshbooks and WorkflowMAX share the top featured score at 72, while Wave leads in head-to-head comparisons at 52. The category remains fragmented across 97 vendors.

How does Quickbooks perform in AI-generated accounting software recommendations?+

Quickbooks scores 66 in featured mentions and 41 in evaluation queries across 4 comparisons. Despite broad market awareness, it ranks fourth in evaluation behind Wave (52), Intacct (45), and WorkflowMAX (44), indicating AI models do not consistently favor it in direct matchups.

Which accounting platforms are rising in AI citation trends?+

SoftLedger climbed 12 points between March and April 2026, the strongest positive delta in the dataset. Intacct fell 17 points in the same window. Sample sizes of 11 and 24 prompts make these moves directional signals rather than established trends.

What accounting software does AI recommend for comparisons?+

Wave leads with a 52 evaluation score across 3 comparison queries. Intacct follows at 45 (4 queries), WorkflowMAX at 44 (4 queries), and Quickbooks at 41 (4 queries). The median evaluation score is 38, shared by Keeping, Tipalti, and SoftLedger.

Are there any dominant brands in AI accounting software recommendations?+

No. The shortlist coverage rate is 0%, meaning no brand appeared in the majority of discovery queries. Freshbooks and WorkflowMAX tie at 72 for featured scoring, but neither commands shortlist dominance. The 97-vendor field remains unconsolidated in AI citation.

How do Sage 300 and Netsuite rank in AI accounting citations?+

Sage 300 holds a 68 featured score and a 36 evaluation average across 4 queries. Netsuite scores 63 in featured mentions but lacks evaluation data in this dataset. Both trail Freshbooks and WorkflowMAX in featured scoring.

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