Subcategory · AI Citation Index
Device Management
Microsoft 365 dominates shortlists (63.7%), but ServiceNow leads head-to-head evaluations with a 71 score and +13 momentum.
182 discovery queries · 269 head-to-heads · refreshed Jul 19, 2026
Discovery stage
The shortlist
Across 182 buyer-style "Device Management" queries
Microsoft 365 appears in 116 of 182 prompts (63.7% shortlist rate), with Chrome Remote Desktop (52.2%) and ServiceNow (39.6%) trailing. The category shows wide fragmentation: 150 total brands compete for mindshare, but only 74 achieve consensus visibility. Mosyle and NinjaOne anchor the mid-tier at 28% and 26.4% shortlist rates, while VMware and CrowdStrike each appear in 26% of queries.
Hover or click a logo to see brand details
Get weekly AI visibility changes for Device Management sent to your inbox.
Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
Microsoft Intune and VMware tie at 52 in head-to-head comparisons (31 queries each), outpacing Microsoft 365's 43 despite 365's higher shortlist frequency. NinjaOne scores 40 across 24 comparison queries, while ServiceNow and Baseline tie at 32. The 5-point median suggests most brands fail to differentiate in direct evaluations, even when frequently cited.
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
ServiceNow
Leads the category with a 71 evaluation score and +13 momentum, despite appearing in only 39.6% of shortlists. ITSM roots give it an edge in enterprise-scale device lifecycle scenarios.
Read brand profile →Invgate
Scores 66 in evaluations but lacks shortlist visibility. Positioned as a ServiceNow alternative for mid-market IT teams seeking asset-management integration without platform lock-in.
Read brand profile →Palo Alto Networks GlobalProtect
Ties Invgate at 66, bridging device management and zero-trust access. Appears when VPN-layer control over endpoints is a requirement, not general-purpose MDM.
Read brand profile →Atera
Scores 63 with appeal to MSPs managing multi-tenant fleets. Combines RMM, PSA, and remote access in a single per-technician pricing model.
Read brand profile →Microsoft 365
Ubiquitous in shortlists (63.7%) but scores only 43 in evaluations and lost 16 points recently. Bundling drives citations; standalone device-management depth does not.
Read brand profile →Want to know if AI cites your brand for Device Management?
Free audit. ChatGPT, Perplexity, Gemini, Claude.
Run an audit →