Subcategory · AI Citation Index

Who AI is citing in Identity Provider

Okta leads AI citations at 71, rising 5 points, while the category shows no dominant shortlist winner across 16 discovery prompts.

Brands tracked

14

Avg AEO score

67/100

Citation coverage

0%

of brands cited at least once

Dominant brands

0

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Identity Provider software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 16/100

In head-to-head comparisons, Oracle Sales Performance Management averages 31 vs Okta's 0 across 4 evaluation queries — a surprising edge given Okta's stronger overall score. The median evaluation score sits at 16, indicating lukewarm AI confidence in direct comparisons.

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. Two months of data (March–April 2026) show flat performance: 65 to 66 average score. Okta is flagged as rising with a +5 delta, but the sample is too narrow to confirm momentum.

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Editorial picks

Brands worth watching

FAQ

Identity Provider questions, answered

Which identity provider does AI cite most often?+
Okta leads with a 71 citation score, 8 points above Oracle Sales Performance Management at 63. No other brand in the 14-product set has a recorded score, indicating a steep drop-off in AI visibility beyond the top two.
Do any identity providers dominate AI-generated shortlists?+
No. Across 16 discovery-stage prompts, zero brands achieve shortlist dominance — a 0% coverage rate. The category is fragmented: AI surfaces different names depending on query context, with no consistent winner.
How does Okta perform in head-to-head comparisons?+
Okta scores 0 in evaluation queries, losing to Oracle Sales Performance Management's 31 average across 4 comparison prompts. This suggests AI struggles to justify Okta's lead when buyers ask for A-vs-B analysis.
Is the identity provider category growing in AI citations?+
Unclear. Only two months of trend data exist (March–April 2026), showing a flat 65 to 66 average score. Okta rose 5 points, but the sample is too small to confirm a durable shift.
What is the median evaluation score for identity providers?+
16 — half the score of category leader Okta at 71. The low median reflects weak AI confidence in most brands when buyers ask for direct product comparisons.

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