Subcategory · AI Citation Index

E-commerce Platforms

BigCommerce and WooCommerce lead shortlists, but Commerce Components by Shopify and HubSpot Commerce Hub score highest on performance.

181 discovery queries · 215 head-to-heads · refreshed Jun 8, 2026

Discovery stage

The shortlist

Across 181 buyer-style "E-commerce Platforms" queries

BigCommerce appears in 85 of 181 prompts (47% shortlist rate), edging out WooCommerce (45%) in AI recommendations. Salesforce Commerce Cloud and Netsuite each clear 28% shortlist rates, while Commerce Components by Shopify lands in 27% despite a higher evaluation score. Four models consistently surface all top-10 brands, indicating tight consensus across LLMs.

0%9%18%27%36%Coverage — share of discovery prompts where the brand surfaces51%60%69%79%88%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1WooCommerce
8/8
2BigCommerce
8/8
3Channels
6/8
4Shopify
4/8
5Recharge
3/8
1Square
4/7
2Netsuite
4/7
3BigCommerce
2/7
4Linnworks
2/7
5Brightpearl
2/7
1BigCommerce
5/7
2WooCommerce
5/7
3Netsuite
4/7
4Salesforce
3/7
5Channels
3/7
1Netsuite
6/6
2Webflow
2/6
3Kajabi
1/6
4Teachable
1/6
5Recharge Subscriptions
1/6
1Square
2/5
2Webflow
1/5
3Netsuite
1/5
1Netsuite
3/5
2BigCommerce
3/5
3WooCommerce
3/5
4Square
2/5
5Salesforce
2/5
1WooCommerce
2/4
2BigCommerce
2/4
3Salesforce
2/4
4Recharge
2/4
5Webflow
2/4
1Kajabi
4/4
2Teachable
3/4
3Fastspring
2/4
4Sellfy
2/4
5WooCommerce
2/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · ecommerce-platforms

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 5/100

Shopify and BigCommerce tie at 45-point average evaluation scores across 29 head-to-head queries each, with Salesforce Commerce Cloud close at 43 across 28 comparisons. WooCommerce trails at 38 despite its high shortlist frequency. The category median sits at just 5 points, revealing a steep drop-off beyond the top tier.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07152229Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 5/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

651 citations captured across E-commerce Platforms prompt runs.

Vendor pages

152

Product, help, and marketing pages from tracked vendors

Independent sources

136

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top E-commerce Platforms questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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