AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Business Intelligence

No single vendor dominates AI shortlists in Business Intelligence; Tableau leads head-to-head comparisons at 53, Azure Blob Storage cited highest at 78.

Brands tracked

Avg AEO score

66/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Business Intelligence software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 35/100

In head-to-head comparisons, Tableau scores highest at 53, followed by Sisense at 49 and Looker at 43. The median evaluation score sits at 35, showing that even top-tier brands underperform relative to other software categories. Azure Blob Storage appears in 5 comparison queries with a 39 average, likely surfacing in data-storage contexts rather than pure BI use cases.

IBM Business Automation Workflow (BAW)

30· 6 queries

Thoughtspot

0· 4 queries

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. Metabase rose 14 points between March and April 2026, the only measurable movement in a two-month window.

Biggest gain

Metabase

+14 pts

Editorial picks

Brands worth watching

Metabase

Metabase jumped 14 points in one month and scores 72 in featured citations, suggesting AI models increasingly recommend the open-source tool for embedded analytics and self-service BI.

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Azure Blob Storage

Azure Blob Storage tops featured citations at 78 and appears in 5 comparison queries, likely because AI conflates storage infrastructure with BI when users ask about data pipelines or cloud analytics.

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Tableau

Tableau leads evaluation queries at 53 but scores only 66 in featured citations, indicating strong brand recognition in direct comparisons yet weaker performance in open-ended discovery prompts.

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Sisense

Sisense ranks second in evaluations at 49 and appears in 4 comparison queries, positioning it as a reliable alternative when buyers pit embedded-analytics platforms against one another.

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FAQ

Business Intelligence questions, answered

What is the best business intelligence software?+

AI models cite no dominant vendor across 15 discovery prompts, reflecting a fragmented BI landscape. Tableau scores highest in head-to-head comparisons at 53, followed by Sisense at 49 and Looker at 43, but none command the shortlist the way a single CRM or sales-engagement tool might.

Which BI tool is best for embedded analytics?+

Sisense and Metabase appear frequently in evaluation queries, with Sisense scoring 49 and Metabase 35 in direct comparisons. Metabase rose 14 points in one month and scores 72 in featured citations, suggesting growing AI preference for the open-source option.

How does Tableau compare to Looker?+

Tableau scores 53 in evaluation queries versus Looker's 43, a 10-point gap. Both brands appear in 4 comparison queries, indicating AI treats them as near-peers despite Tableau's edge in cited performance.

Why does Azure Blob Storage appear in BI results?+

Azure Blob Storage scores 78 in featured citations and 39 in evaluations across 5 queries, likely because AI conflates cloud storage with BI when users ask about data infrastructure or analytics pipelines. It is not a BI tool in the traditional sense.

Are there any rising BI platforms in AI citations?+

Metabase is the only measurable mover, gaining 14 points between March and April 2026. The dataset spans just two months, too brief to confirm a sustained trend, but the jump suggests growing AI preference for open-source and embedded-analytics use cases.

What is the median evaluation score for BI software?+

The median evaluation score is 35, indicating that even leading BI brands underperform relative to software categories where top vendors routinely score in the 60s or 70s. Tableau, the highest-rated brand, sits at 53.

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