Subcategory · AI Citation Index
Data Warehouse
Snowflake and Databricks dominate data warehouse shortlists, appearing in 65% and 61% of prompts; Google BigQuery third at 41%.
173 discovery queries · 168 head-to-heads · refreshed Jul 24, 2026
Discovery stage
The shortlist
Across 173 buyer-style "Data Warehouse" queries
Snowflake leads the category with a 64.7% shortlist rate across 112 prompt appearances and a score of 78. Databricks follows at 60.7% (105 prompts, score 63), while Google BigQuery lands third at 41% (71 prompts). The gap widens sharply after the top three: Matillion and Oracle each appear in under a third of prompts, and no other brand cracks 30%.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Snowflake and Databricks tie at an average evaluation score of 46 across 28 head-to-head comparison queries, with Google BigQuery close behind at 44 (27 queries). Microsoft Fabric trails at 33 across 20 comparisons. The median evaluation score across the category sits at just 3, underscoring the dominance of the top four platforms.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Snowflake
Snowflake owns the data warehouse conversation: 78 unCited score, 64.7% shortlist rate, and 480 total mentions. It appears in nearly two-thirds of all category prompts and leads evaluation scoring at 46.
Read brand profile →Databricks
Databricks matches Snowflake in evaluation performance (46 average) and holds a 60.7% shortlist rate. With 376 mentions and presence in 105 prompts, it functions as the de facto alternative to Snowflake.
Read brand profile →Azure Cosmos DB
Azure Cosmos DB scores 58 and appears in 47 prompts (27.2% shortlist rate), but lacks evaluation comparison data. It occupies a distinct niche outside the Snowflake–Databricks duopoly.
Read brand profile →Elastic Stack
Elastic Stack scores 72—second only to Snowflake—yet remains absent from shortlist top-10 data. This disconnect suggests strong performance in specialized queries outside mainstream data warehouse selection.
Read brand profile →Citation sources
Where AI pulls citations from
481 citations captured across Data Warehouse prompt runs.
Vendor pages
146Product, help, and marketing pages from tracked vendors
Independent sources
136Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Data Warehouse questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- The 10 Best Data Quality Tools for 2024 | Orchestragetorchestra.io
Evaluation
Buyers comparing options- Best Data Warehouse Tools for Analytics in 2026ovaledge.com
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