AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Forms & Surveys

Forms and surveys is a discovery-only category in our dataset — buyers ask AI which tools to explore, not which tool wins head-to-head matchups. Typeform captures 94% of discovery queries and surfaces on every engine. pulsepro.ai and a cluster of multi-purpose platforms (Microsoft 365, Google Workspace, Hotjar, Delighted) split the rest of the shortlist, each appearing in 31-51% of queries. The category is fragmented below the top slot: eight brands after Typeform share visibility within twenty points of each other, and no consensus pick emerges beyond Typeform itself.

35 discovery queries · refreshed May 1, 2026

Discovery stage

The shortlist

Across 35 buyer-style "Forms & Surveys" queries

Most cited · Forms & SurveysLive

Typeform

typeform.com

Cited in 33 of 35 buyer questions for Forms & Surveys — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

94%

See the full Typeform profile→

Typeform captures 94% of discovery queries about forms and surveys, surfacing on ChatGPT, Claude, Gemini, and Perplexity. pulsepro.ai shows up in 51% of those same queries across all four engines, while Microsoft 365 and Hotjar each land in 43%. Delighted, Tally, and Google Workspace trail at 40%, 34%, and 31% respectively, all visible on every engine but with thinner mention volume.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for Forms & Surveys sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Typeform

7/8

Microsoft

6/8

Great Question

4/8

Collect

4/8

Mailchimp

4/8

Typeform

6/6

QuestionPro

5/6

Microsoft

5/6

Hotjar

3/6

Pulse

3/6

Typeform

5/5

Delighted

5/5

Hotjar

5/5

Medallia

4/5

Sprig

3/5

Pulse

4/4

Culture Amp

4/4

Typeform

3/4

Microsoft

3/4

Google Workspace

2/4

Typeform

4/4

Tally

4/4

Pulse

3/4

Hotjar

3/4

QuestionPro

2/4

Typeform

4/4

Great Question

3/4

Collect

3/4

Mailchimp

3/4

Tally

3/4

Great Question

4/4

Typeform

4/4

Collect

4/4

Channels

4/4

Hotjar

3/4

PULSE

4/4

Typeform

4/4

Microsoft

4/4

Great Question

4/4

Channels

3/4

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · forms

Brands to know

In this category

Typeform

Conversational forms with branching logic

Read brand profile →

Google Workspace

Google Forms bundled with Workspace suite

Read brand profile →

Tally

Notion-style form builder, free tier

Read brand profile →

Delighted

NPS and customer feedback surveys

Read brand profile →

Formstack

Enterprise workflow automation and data collection

Read brand profile →

Citation sources

Where AI pulls citations from

707 citations captured across Forms & Surveys prompt runs.

Vendor pages

262

Product, help, and marketing pages from tracked vendors

Independent sources

146

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Forms & Surveys questions

Every query in this category is top-of-funnel exploration. Buyers ask AI for the best forms and surveys tools filtered by role, use case, or team function — 'what tools work best for conducting market research surveys?', 'what do sales teams typically use for lead qualification surveys?', 'what forms and surveys tools can enhance audience engagement?' No head-to-head comparisons, pricing drilldowns, or vendor-trust questions appear in the prompt set.