Subcategory · AI Citation Index
Office Suites
Microsoft 365 and Google Workspace split AI shortlist dominance at 62% and 61%; Zoho trails at 32% with half the mentions.
158 discovery queries · 143 head-to-heads · refreshed Jun 3, 2026
Discovery stage
The shortlist
Across 158 buyer-style "Office Suites" queries
Microsoft 365 appears in 98 of 158 prompts (62% shortlist rate, 312 mentions), edging Google Workspace at 96 prompts (61%, 284 mentions). Zoho Workplace trails at 50 prompts (32%, 110 mentions). All three hit maximum model diversity (4), but the duopoly holds 58× more aggregate mentions than the next seven brands combined.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 12/100
Microsoft 365, Google Workspace, Microsoft (likely legacy references), and Zoho Workplace each averaged 43 points across 25 head-to-head comparisons. CLEAR dropped to 21 points (12 queries), while Apple and Writer scored 17 (10 queries each). The median across eight evaluated brands sits at 12 points, indicating a steep drop beyond the top tier.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Microsoft 365
Holds 78 unCited score and the highest mention count (312) across 98 prompts. Its 62% shortlist rate and universal model presence make it the default enterprise benchmark.
Read brand profile →Zoho Workplace
Scores 69 with 110 mentions in 50 prompts (32% shortlist). Appears in every model but garners half the visibility of the Microsoft-Google duopoly.
Read brand profile →Google Workspace
Despite appearing in 96 prompts (61%), it scores only 20—suggesting high awareness but weak differentiation in evaluation contexts compared to Microsoft 365.
Read brand profile →Citation sources
Where AI pulls citations from
455 citations captured across Office Suites prompt runs.
Vendor pages
81Product, help, and marketing pages from tracked vendors
Independent sources
149Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Office Suites questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Best online collaboration tool of 2025 | TechRadartechradar.com
- Best Suite 2025: Zoho vs Google Workspace vs Microsoft 365codelattice.com
Evaluation
Buyers comparing options- Office suite comparison guide: Microsoft 365, Google Office & moreinfinitygroup.co.uk
- The Best Free Office Software in 2025 | FaxBurnerfaxburner.com
- Top WPS Office Alternatives & Competitors 2025selecthub.com
- The Collaboration You Need in Microsoft Office 365intellezy.com
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