AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Video Generation

The video generation category exhibits a stark paradox: exceptionally high shortlist rates for leading platforms (Synthesia at 79%, HeyGen at 77%) combined with 0% prompt coverage, indicating procurement decisions driven purely by brand awareness rather than feature-specific requirements. With all top performers showing identical model diversity scores of 4, differentiation occurs at the brand level rather than technical capability. The 23 consensus brands against only 12 evaluation brands suggests market consolidation around established players, with buyers gravitating toward proven solutions in a category where output quality and reliability trump feature checklists.

150 discovery queries · 184 head-to-heads · refreshed Jun 1, 2026

Discovery stage

The shortlist

Across 150 buyer-style "Video Generation" queries

Most cited · Video GenerationLive

Synthesia

synthesia.io

Cited in 118 of 150 buyer questions for Video Generation — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

79%

Visibility score63/100

See the full Synthesia profile→

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for Video Generation sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Synthesia

7/7

Presenter

7/7

HeyGen

7/7

invideo AI

6/7

Panopto

6/7

HeyGen

6/6

Vyond

6/6

Synthesia

6/6

Colossyan

5/6

Presenter

4/6

HeyGen

6/6

Synthesia

6/6

Runway

6/6

Paid

6/6

Pika

6/6

Synthesia

5/5

HeyGen

5/5

Vyond

5/5

Runway

5/5

Presenter

4/5

Runway

5/5

Synthesia

5/5

Descript

5/5

Pika

4/5

HeyGen

4/5

Synthesia

4/4

HeyGen

4/4

Runway

4/4

Microsoft

3/4

Vyond

3/4

Runway

4/4

Drag

3/4

Synthesia

3/4

Descript

3/4

Presenter

3/4

Synthesia

4/4

Runway

4/4

Paid

4/4

HeyGen

3/4

Descript

3/4

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · video-generation

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 7/100

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 7/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know