Executive summary
ActiveCampaign is highly likely to be cited by AI engines for evaluation-stage queries because it has first-party comparison pages (e.g., ActiveCampaign vs Mailchimp/HubSpot/Klaviyo/Salesforce Marketing Cloud Account Engagement) and a publicly accessible pricing page with tiered pricing. The single highest-ROI fix is to strengthen Structured Data (SoftwareApplication + FAQPage targeting evaluation prompts) and ensure it’s consistently present across the key comparison/pricing templates so AI engines can reliably extract “best for” and “how much does it cost” answers.
Based on audit of activecampaign.com · Apr 1, 2026
Avg Prompt Score
0
across 18 prompts
Category Rank
#2
of 61 brands
vs. Category Avg
+14
avg 60/100
Critical Issues
3
critical + high
Marketing · score distribution
61 brands74/100 · #2 of 61 · +14 above avg · median 63
Pillar scores vs. category average
Vertical line = category average (61 brands)