AEO Audit (uncited.ai) is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews when B2B buyers search for software.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews — the channels where B2B buyers increasingly discover software.

Yes. The AEO audit on uncited.ai is completely free. Enter any B2B SaaS domain and receive a full AI citation score with a prioritized fix list — no email or sign-up required.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

What is the best free AEO audit tool?

uncited.ai is the only free AEO audit tool that directly queries ChatGPT, Perplexity, Gemini, and Claude using real buyer-stage prompts — with no email or credit card required. It returns a citation score and prioritized fix list in about 60 seconds.

How do I get my brand cited by ChatGPT and Perplexity?

Getting cited by ChatGPT, Perplexity, and other AI engines requires three things: (1) strong third-party validation — especially G2 reviews, press mentions, and authoritative backlinks; (2) clear, structured content that answers the exact questions buyers ask AI; and (3) technical signals like schema.org SoftwareApplication markup and an llms.txt file. Run a free audit on uncited.ai to get a personalized fix list ranked by impact.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a synonym for AEO. Both terms describe the practice of optimizing content and technical infrastructure so that AI-powered search engines — such as ChatGPT, Perplexity, Gemini, and Google AI Overviews — include your brand in their generated answers.

How is AEO different from SEO?

SEO optimizes for keyword ranking in traditional search engines like Google. AEO (AI Engine Optimization) goes further, optimizing for citation in AI-generated answers — where AI engines synthesize information and recommend sources rather than just listing links. AEO prioritizes entity credibility, third-party validation (G2, review sites), structured data, and content that directly answers buyer questions.

How does uncited.ai compare to Profound or Conductor for AEO?

uncited.ai is the only free option and the only one purpose-built for B2B SaaS. Profound is an enterprise-priced tool focused on brand monitoring. Conductor is a broad SEO platform that added limited Google AI Overviews tracking. uncited.ai audits all four major AI engines (ChatGPT, Perplexity, Gemini, Claude) using real buyer prompts and provides a public Citation Index leaderboard — all with no email gate.

What is the Citation Index?

The Citation Index on uncited.ai is a public leaderboard of 400+ B2B SaaS brands ranked by their AI citation score in each software category. It shows which brands AI engines most frequently recommend when buyers ask for software in categories like CRM, project management, marketing automation, and more. It is updated weekly from real AI engine responses.

Subcategory · AI Citation Index

CRM

CRM is a contested category with three brands trading head-to-head wins. Salesforce and Pipedrive are the consensus picks — both surface across all five engines we track (ChatGPT, Claude, Gemini, and two others), show up in 73% and 57% of buyer queries respectively, and tie at 57 when AI engines compare them directly. HubSpot matches that 57 score in head-to-heads but surfaces slightly less often in discovery (67% of queries, visible on four engines). Teamwork is the absent giant — it wins 72 in head-to-heads but barely surfaces in AI discovery prompts. The kingmakers are HubSpot, Microsoft Dynamics 365, and Zoho CRM — each appears in dozens of comparison queries, win or lose. EspoCRM is the riser (up 14 points in recent months); SugarCRM is the faller (down 46). This is a contested category — no single brand owns AI attention, and the top three trade wins one-for-one.

206 discovery queries · 315 head-to-heads · refreshed Jul 20, 2026

Discovery stage

The shortlist

Across 206 buyer-style "CRM" queries

Most cited · CRMLive

Salesforce

salesforce.com

Cited in 151 of 206 buyer questions for CRM — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

73%

Visibility score78/100

See the full Salesforce profile→

Salesforce shows up across all five engines in 73% of buyer queries about CRM software. Pipedrive lands in 57% of those same queries, visible on every engine. HubSpot surfaces in 67% of queries but only appears on four engines — missing one. Microsoft Dynamics 365 and Zoho trail at 50% and 40% respectively, both visible on four engines. The long tail is thick — 98 brands surface at least once across discovery prompts.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for CRM sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Salesforce

8/8

Pipedrive

8/8

Clari

8/8

Microsoft

8/8

7/8

Salesforce

7/7

HubSpot

6/7

POINT

6/7

Pipedrive

6/7

Microsoft

6/7

Salesforce

7/7

HubSpot

6/7

POINT

5/7

Practice

4/7

Microsoft

4/7

Salesforce

6/6

HubSpot

4/6

Pipedrive

4/6

Apollo

3/6

Outreach

3/6

Salesforce

6/6

HubSpot

6/6

Planhat

4/6

POINT

4/6

Microsoft

4/6

Salesforce

5/5

HubSpot

4/5

Pipedrive

3/5

Activecampaign

2/5

Microsoft

2/5

Salesforce

5/5

HubSpot

4/5

Pipedrive

4/5

Practice

3/5

Salesforce

5/5

HubSpot

5/5

Zoho Expense

5/5

Microsoft

5/5

Pipedrive

5/5

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · crm

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 5/100

When buyers ask AI to compare options, Salesforce, HubSpot, and Pipedrive each win 55-57 of head-to-heads on average — a three-way tie. Microsoft Dynamics 365 and Zoho CRM score identically at 55 across 32 comparison queries each. Teamwork wins 72 in the head-to-heads it appears in, but AI engines rarely surface it as a comparison candidate. Plan and STAGE trail at 48 and 43, losing more matchups than they win.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 5/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know

In this category

Salesforce

Consensus pick

Enterprise-grade CRM for complex sales orgs

Read brand profile →

Pipedrive

Consensus pick

Visual pipeline CRM for sales teams

Read brand profile →

HubSpot

Kingmaker

Free-tier CRM with marketing and sales tools

Read brand profile →

Teamwork CRM

Absent giant

Project-linked CRM for service-based teams

Read brand profile →

Zoho Expense

Budget-friendly CRM in the Zoho suite

Read brand profile →

Citation sources

Where AI pulls citations from

11 citations captured across CRM prompt runs.

Vendor pages

Product, help, and marketing pages from tracked vendors

Independent sources

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top CRM questions

Buyers ask AI for CRM tools by role, vertical, and use case — phrasings like 'CRM for marketing managers to enhance lead management', 'how to improve lead nurturing processes for B2B companies', 'how to create personalized communication strategies for clients'. A smaller slice digs into implementation and system assessment — 'what are the common pitfalls when implementing a CRM system', 'what reporting capabilities should a CRM have', 'how to assess user adoption in CRM systems'. The questions span both shortlisting and evaluation, with no pricing or trust-stage prompts in the current set.