Subcategory · AI Citation Index
CRM
Salesforce and HubSpot lead 298 CRMs; shortlist rates hit 73% and 67%, but evaluations tie at 57 and trends show volatility.
206 discovery queries · 315 head-to-heads · refreshed Jun 6, 2026
Discovery stage
The shortlist
Across 206 buyer-style "CRM" queries
Salesforce appears in 73.3% of shortlists across 206 prompts, followed by HubSpot at 67.0% and Pipedrive at 56.8%. Microsoft Dynamics 365 and Zoho follow at 50.5% and 40.3%, while pointapp.org and getplan.co surface with unclear product positioning. Model diversity is high (4-5 models) for top performers, indicating cross-model consensus.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
Head-to-head evaluations show Salesforce, HubSpot, and Microsoft Dynamics 365 tied at the top with average scores of 57, 57, and 55 across 32-33 comparison queries. Zoho CRM and Pipedrive match Dynamics at 55, while Plan and STAGE lag at 48 and 43. The median score of 7 across all 298 brands signals extreme concentration of viability in fewer than ten tools.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Salesforce
Dominates with a 78 unCited score, 73% shortlist rate, and 579 mentions across 151 prompts. Evaluations tie it with HubSpot at 57, but raw visibility is higher.
Read brand profile →HubSpot
Matches Salesforce in evaluation score (57) and appears in 67% of shortlists with 467 mentions. Four-model diversity versus Salesforce's five, but enterprise reach is comparable.
Read brand profile →Pipedrive
Second-highest shortlist rate at 56.8% and 72 unCited score. Evaluation score of 55 in 32 queries suggests strong mid-market fit without Salesforce's enterprise weight.
Read brand profile →Activecampaign
Holds a 74 unCited score despite only 16.5% shortlist rate and 90 mentions. Marketing-automation roots likely drive niche strength in CRM-adjacent workflows.
Read brand profile →Citation sources
Where AI pulls citations from
11 citations captured across CRM prompt runs.
Vendor pages
3Product, help, and marketing pages from tracked vendors
Independent sources
8Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top CRM questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Salesforce CRM reviewtechradar.com
- HubSpot CRM reviewtechradar.com
- Best free CRM software of 2026techradar.com
- Workbooks CRM review 2026techradar.com
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