Subcategory · AI Citation Index
Field Service & Workforce
Field service software is a consolidated category with a clear two-brand duopoly. ServiceTitan and Salesforce each capture 86% of discovery prompts across every engine we track (ChatGPT, Claude, Gemini), with Jobber and Microsoft Dynamics 365 a step behind at 80%. ServiceNow is the riser — gaining 16 points month-over-month — but still trails the top tier in raw discovery share. Below the top five, visibility fragments sharply: brands like Housecall Pro and FieldEdge surface consistently but in fewer than three-quarters of buyer queries. This is a consolidated category with two brands trading the top slot one-for-one.
35 discovery queries · 10 head-to-heads · refreshed May 1, 2026
Discovery stage
The shortlist
Across 35 buyer-style "Field Service & Workforce" queries
ServiceTitan and Salesforce split the shortlist, each appearing in 86% of buyer queries about field-service software and visible on every engine we audit. Jobber and Microsoft Dynamics 365 trail by six points at 80%, also present across ChatGPT, Claude, and Gemini. Housecall Pro holds 71% of discovery queries, and ServiceNow — despite its recent surge — surfaces in only 60%.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Brands to know
In this category
ServiceTitan
Dispatch and invoicing for home-service trades
Read brand profile →Jobber
Scheduling and quoting for small field teams
Read brand profile →ServiceNow
RiserEnterprise IT service and asset management
Read brand profile →Microsoft Dynamics 365
ERP and field-service module for enterprises
Read brand profile →Citation sources
Where AI pulls citations from
572 citations captured across Field Service & Workforce prompt runs.
Vendor pages
212Product, help, and marketing pages from tracked vendors
Independent sources
130Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Field Service & Workforce questions
Every query in the dataset is top-of-funnel exploration. Buyers ask AI for tools that handle maintenance scheduling, forecasting service demand, or reporting and analytics capabilities. Phrasing skews operational — 'What tools can assist in forecasting service demand?' and 'Field service software with reporting and analytics capabilities' are typical. No head-to-head comparisons or pricing questions appear in this sample.
Discovery
Buyers exploring the categoryEvaluation
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