Subcategory · AI Citation Index
Field Service & Workforce
The field service management category reveals a competitive landscape where enterprise CRM giants (Salesforce, Microsoft Dynamics 365) compete directly with purpose-built vertical solutions (ServiceTitan, Jobber, Housecall Pro). All top performers achieve identical model_diversity scores of 4, indicating consistent recognition across different AI models. The near-parity in shortlist rates (43-49%) among the top six brands suggests no single dominant player has emerged, with buyers choosing between broad platform capabilities versus specialized field service features. ServiceNow and ServiceMax round out the top tier at 36%, representing enterprise service management approaches to field operations.
162 discovery queries · 201 head-to-heads · refreshed Jun 15, 2026
Discovery stage
The shortlist
Across 162 buyer-style "Field Service & Workforce" queries
Hover or click a logo to see brand details
Get weekly AI visibility changes for Field Service & Workforce sent to your inbox.
Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 11/100
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Salesforce
Ties for highest shortlist rate at 49% despite being a horizontal CRM, demonstrating strong field service capabilities within broader platform strategy.
Read brand profile →ServiceTitan
Matches enterprise giants at 48% shortlist rate as a vertical specialist, proving purpose-built field service platforms compete effectively against generalist CRMs.
Read brand profile →Jobber
Achieves 48% shortlist rate with clear SMB focus, indicating strong product-market fit for smaller field service operations seeking dedicated solutions.
Read brand profile →Citation sources
Where AI pulls citations from
572 citations captured across Field Service & Workforce prompt runs.
Vendor pages
212Product, help, and marketing pages from tracked vendors
Independent sources
130Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Field Service & Workforce questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing optionsWant to know if AI cites your brand for Field Service & Workforce?
Free audit. ChatGPT, Perplexity, Gemini, Claude.
Run an audit →