Subcategory · AI Citation Index
OKRs
OKR software is a fragmented category with high discovery visibility for purpose-built tools but minimal head-to-head comparison data. WorkBoard, Asana, Lattice, and Allyio each surface in more than 90% of buyer queries across every engine we track, while general-purpose work tools like Notion and ClickUp capture meaningful share. The consensus pick is Lattice — the only brand that both shows up consistently in discovery and wins more head-to-heads than it loses. The surprise is Asana and ClickUp: both surface in half or more of discovery prompts but lose most head-to-head comparisons when buyers ask AI to pick between them and other options. This is a fragmented category where AI discovery is crowded but evaluation-stage comparison volume is thin.
51 discovery queries · 226 head-to-heads · refreshed May 1, 2026
Discovery stage
The shortlist
Across 51 buyer-style "OKRs" queries
Four brands hold the discovery shortlist. WorkBoard surfaces in 98% of buyer queries about OKR software on every engine we track, with Asana (96%), Lattice (94%), and Allyio (94%) within a few points behind. Notion and Built each appear in 82% of queries across all four engines, while Betterworks and 15Five trail at 75% and 65%. ClickUp shows up in 53% of discovery prompts despite being a general-purpose task tool rather than OKR-native software.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 36/100
Head-to-head comparison data is shallow — only eight brands appear in evaluation prompts. Aha and Airfocus win most of their matchups, but the volume is low. Lattice wins more than it loses across ten head-to-heads. Betterworks lands near the category median, winning roughly half its comparisons across fourteen matchups. Asana, ClickUp, and Airtable appear in dozens of head-to-heads each but lose most of them — Asana and ClickUp each lose more than they win across 42 comparison queries, while Airtable loses most of its 45 matchups.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Lattice
Consensus pickPerformance management platform with OKR tracking
Read brand profile →WorkBoard
Enterprise OKR and strategy execution software
Read brand profile →Asana
KingmakerWork management platform with goal-setting modules
Read brand profile →Betterworks
RiserContinuous performance management and OKR tool
Read brand profile →ClickUp
KingmakerAll-in-one work platform with goal tracking
Read brand profile →Citation sources
Where AI pulls citations from
596 citations captured across OKRs prompt runs.
Vendor pages
272Product, help, and marketing pages from tracked vendors
Independent sources
158Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top OKRs questions
Every query in the category is top-of-funnel exploration. Buyers ask AI how to drive accountability, gather feedback on OKR effectiveness, and encourage team ownership of objectives. The phrasing is process-oriented rather than tool-specific — buyers want to know how to implement goal-setting systems, not which software to buy. AI engines respond by naming tools that support OKR workflows, but the queries themselves rarely name brands or ask for head-to-head comparisons.
Discovery
Buyers exploring the category- 11 Hybrid Workforce Best Practices For 2026peoplemanagingpeople.com
Evaluation
Buyers comparing optionsWant to know if AI cites your brand for OKRs?
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