AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Account-Based Marketing

Account-based marketing is a consolidated category with a clear consensus pick. Demandbase surfaces in every buyer query across all four engines and wins more head-to-heads than it loses, claiming the consensus-pick slot. Salesforce matches Demandbase's 100% discovery share but has no evaluation-stage data, leaving its head-to-head strength unknown. Marketo is the riser — up 17 points in recent months — while ZoomInfo and Pardot hold strong secondary visibility at 80% and 72% of discovery prompts respectively. The category is consolidated around a handful of enterprise brands; wildcards and single-engine darlings are rare.

50 discovery queries · 24 head-to-heads · refreshed May 1, 2026

Discovery stage

The shortlist

Across 50 buyer-style "Account-Based Marketing" queries

Most cited · Account-Based MarketingLive

salesforce.com

Cited in 50 of 50 buyer questions for Account-Based Marketing — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

100%

See the full salesforce.com profile→

Salesforce and Demandbase both surface in every buyer query about ABM tools across all four engines. ZoomInfo appears in 80% of discovery prompts with full engine coverage, Marketo in 76%, and Pardot in 72%. Apollo splits into two tracked entities (apollo.com at 58%, apollo.io at 50%), both with full engine presence. Sequence, reply.io, and Integrate round out the shortlist at 38%, 32%, and 32% respectively, all visible across every engine.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for Account-Based Marketing sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Demandbase

8/8

Salesforce

8/8

Zoominfo

6/8

Marketo

5/8

Apollo

5/8

Salesforce

8/8

Demandbase

8/8

Marketo

6/8

Pardot

6/8

Zoominfo

5/8

Demandbase

7/7

Salesforce

7/7

Zoominfo

6/7

Marketo

5/7

Pardot

5/7

Demandbase

6/6

Salesforce

6/6

Pardot

5/6

Marketo

4/6

Apollo

4/6

Salesforce

6/6

Demandbase

6/6

Zoominfo

5/6

Journey

5/6

Playbook

5/6

Demandbase

5/5

Salesforce

5/5

Retargeting

5/5

Comprehensive

4/5

Connect

4/5

Demandbase

4/4

Zoominfo

4/4

Salesforce

4/4

Apollo

4/4

Bombora

3/4

Demandbase

4/4

Zoominfo

4/4

Salesforce

4/4

Trigger

4/4

Insights

4/4

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · account-based-marketing

Brands to know

In this category

Demandbase

Consensus pick

Enterprise ABM platform for account selection and orchestration

Read brand profile →

Marketo

Riser

Adobe-owned marketing automation with ABM modules

Read brand profile →

Albacross

Account identification and visitor tracking for B2B

Read brand profile →

Anteriad BDR-as-a-Service

Outsourced business development for ABM campaigns

Read brand profile →

Citation sources

Where AI pulls citations from

608 citations captured across Account-Based Marketing prompt runs.

Vendor pages

272

Product, help, and marketing pages from tracked vendors

Independent sources

147

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Account-Based Marketing questions

Every query in this category sits at the top of the funnel — buyers ask AI for solutions that help with account engagement tracking, account-specific persona creation, and ABM playbook development. Sample phrasings: 'what's useful for creating account-based marketing playbooks', 'what solutions help in tracking account engagement over time', 'solutions for creating account-specific buyer personas'. No head-to-head comparison prompts or pricing-and-trial logistics queries appear in the mix.