Subcategory · AI Citation Index
Who AI is citing in Account-Based Marketing
No brand breaks 50% shortlist coverage in Account-Based Marketing; Demandbase and Marketo tie at 63 avg scores across just 15 discovery prompts.
Brands tracked
21
Avg AEO score
63/100
Citation coverage
0%
of brands cited at least once
Dominant brands
0
cited > 50% of queries
Discovery stage
The shortlist
When buyers ask AI for the best Account-Based Marketing software
No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.
Evaluation stage
The battleground
How brands fare on comparison queries · category median 39/100
Demandbase leads comparison queries with a 40 avg evaluation score across 6 head-to-head audits, edging Marketo's 38 across 4 comparisons. The median evaluation score is 39. Both players sit near parity in AI's assessment of feature strength.
Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.
Trends
Over the last 12 months
Too few audits to establish a trend. Only two months of data exist: March 2026 averaged 56 across 2 prompts, April rose to 61 across 3. Marketo shows a +17 delta as the rising brand in this narrow window.
Editorial picks
Brands worth watching
Demandbase
Demandbase scores 63 overall and posts the highest avg evaluation score at 40 across 6 comparison queries. It appears most frequently in AI head-to-head assessments within the category.
Read brand profile →Marketo
Marketo ties Demandbase at 63 overall and shows a +17 delta as the rising brand between March and April 2026. Its 38 avg evaluation score across 4 comparisons sits just below the median.
Read brand profile →D&B Rev.Up ABX
D&B Rev.Up ABX appears among featured candidates but has no score data. Its presence suggests emerging visibility in AI training sets for account-based workflows.
Read brand profile →FAQ
Account-Based Marketing questions, answered
Which account-based marketing platform does AI recommend most often?+
How do Demandbase and Marketo compare in AI evaluations?+
Is Marketo gaining ground in account-based marketing?+
What is the average AI citation score for account-based marketing tools?+
Why does account-based marketing have zero shortlist leaders?+
Related
More in Marketing
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