Subcategory · AI Citation Index

Answer Engine Optimization (AEO)

Answer Engine Optimization has emerged as a critical discipline for brands navigating the shift from search to conversational AI. Leading platforms like Profound (68% shortlist rate) and Adopt Dash (47%) demonstrate that systematic monitoring and optimization of AI citations is both measurable and achievable. The category shows maturity through strong model diversity scores (most leaders cover 4 major LLMs), indicating vendors have built robust multi-platform tracking infrastructure rather than point solutions.

81 discovery queries · 161 head-to-heads · refreshed Jun 15, 2026

Discovery stage

The shortlist

Across 81 buyer-style "Answer Engine Optimization (AEO)" queries

0%7%14%21%28%Coverage — share of discovery prompts where the brand surfaces15%33%52%71%89%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for Answer Engine Optimization (AEO) sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Profound
5/5
2Dashboard
4/5
3Topic
4/5
4Trend
3/5
5Otterly.AI
3/5
1Profound
5/5
2Otterly.AI
4/5
3Topic
3/5
4Dashboard
3/5
5Trend
2/5
1Profound
5/5
2AthenaHQ
4/5
3Otterly.AI
4/5
4Trend
4/5
5Dashboard
3/5
1Profound
5/5
2AthenaHQ
4/5
3Otterly.AI
3/5
4Topic
3/5
5WordLift
2/5
1Profound
5/5
2Dashboard
4/5
3Otterly.AI
4/5
4Topic
2/5
5Gain
1/5
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · answer-engine-optimization

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 12/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand08152330Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 12/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

764 citations captured across Answer Engine Optimization (AEO) prompt runs.

Vendor pages

257

Product, help, and marketing pages from tracked vendors

Independent sources

232

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Answer Engine Optimization (AEO) questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

Want to know if AI cites your brand for Answer Engine Optimization (AEO)?

Free audit. ChatGPT, Perplexity, Gemini, Claude.

Run an audit →

See the full Answer Engine Optimization (AEO) leaderboard →