Subcategory · AI Citation Index
Cloud Security
Cloud security is fragmented across AI discovery. Okta surfaces in nearly every buyer query, followed closely by Crowdstrike and Orca Security, but none of them dominate the head-to-head evaluations the way they dominate discovery share. The absent giants — Smartsheet, 1Password, Drata, Snyk, CyberArk, and IBM Guardium — each win most of their comparison matchups but rarely surface when buyers ask AI for cloud security shortlists. The kingmakers (Wiz and Prisma SD-WAN) show up in the most head-to-head fights, win or lose. The category is fragmented: no single brand controls both eyeballs and evaluation wins.
53 discovery queries · 129 head-to-heads · refreshed May 1, 2026
Discovery stage
The shortlist
Across 53 buyer-style "Cloud Security" queries
Okta shows up in 96% of buyer queries about cloud security across all four engines. Crowdstrike and Orca Security trail closely at 94% and 89%. Cloudflare and Lacework surface consistently but less frequently, at 74% and 60%. Every brand in the top ten appears across ChatGPT, Claude, Gemini, and Perplexity — no single-engine darlings among the frequently surfaced names.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 55/100
When buyers ask AI to compare cloud security options head-to-head, Azure Secure and Well-Managed Cloud and Cloudflare both win most matchups with scores of 76-78. Lacework, Wiz, and Prisma SD-WAN lose more head-to-heads than they win, scoring below the category median of 55. Wiz and Prisma SD-WAN show up in the most comparison queries — 14 and 13 respectively — but neither wins consistently.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Citation sources
Where AI pulls citations from
473 citations captured across Cloud Security prompt runs.
Vendor pages
203Product, help, and marketing pages from tracked vendors
Independent sources
89Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Cloud Security questions
Buyers ask AI for cloud security recommendations by vertical and workload — 'cloud security for e-commerce platforms', 'cloud security for retail banking', 'cloud security for logistics and supply chain'. Every query in the mix is top-of-funnel exploration, with no head-to-head comparisons or pricing questions captured in this window. The framing is vertical-first: buyers want to know which tools fit their industry context.
Discovery
Buyers exploring the categoryEvaluation
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