Category · AI Citation Index

Security

The security category reveals a bifurcation between governance/compliance tooling (Vanta, Drata, Secureframe) and cloud-native security platforms (Orca, Lacework). ServiceNow's dual presence suggests both IT service management and security operations use cases. Shortlist rates of 9-25% indicate competitive fragmentation across 133 consensus brands, with no single vendor capturing dominant mindshare. The model_diversity score of 5 across all top brands signals evaluators consistently consider multiple specialized tools rather than converging on monolithic suites.

659 discovery queries · 686 head-to-heads · refreshed Jul 6, 2026

Discovery stage

The shortlist

Across 659 buyer-style "Security" queries

6%10%14%19%23%Coverage — share of discovery prompts where the brand surfaces68%72%76%79%83%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Sentinelone
37/39
2Okta
37/39
3Crowdstrike
36/39
4Microsoft
34/39
5CrowdStrike Falcon
30/39
1Microsoft
29/37
2Splunk
21/37
3POINT
19/37
4ServiceNow
18/37
5CrowdStrike Falcon
17/37
1Microsoft
26/28
2Splunk
21/28
3Internal
19/28
4Okta
16/28
5CrowdStrike Falcon
16/28
1Microsoft
20/21
2CrowdStrike Falcon
16/21
3Sentinelone
15/21
4Splunk
15/21
5Okta
15/21
1Okta
14/15
2Microsoft
14/15
3Crowdstrike
13/15
4Sentinelone
13/15
5Baseline
12/15
11password
8/8
2Admin
6/8
3Cloudflare
5/8
4Bitwarden
5/8
5Microsoft
5/8
1Vanta
7/7
2Drata
7/7
3Secureframe
6/7
4ServiceNow GRC
6/7
5ServiceNow
6/7
1CrowdStrike Falcon
7/7
2Sentinelone
7/7
3Microsoft
7/7
4POINT
7/7
5Okta
7/7
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · security

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 9/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand019375674Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 9/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

1000 citations captured across Security prompt runs.

Vendor pages

275

Product, help, and marketing pages from tracked vendors

Independent sources

270

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Security questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Drill down

Subcategories

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