Subcategory · AI Citation Index
Endpoint Protection
The endpoint protection market exhibits clear leader consolidation, with SentinelOne and CrowdStrike capturing the highest shortlist rates (72% and 69% respectively) while demonstrating maximum model diversity, indicating consistent cross-evaluator recognition. Microsoft Defender for IoT appears three times in top rankings with declining shortlist rates (68%, 45%, 38%), suggesting context-dependent performance or multiple product variants being evaluated. The 28 consensus brands against only 12 evaluation brands reveals a mature category with established players, though the duplicate CrowdStrike and Microsoft entries indicate potential data normalization issues.
174 discovery queries · 338 head-to-heads · refreshed Jun 15, 2026
Discovery stage
The shortlist
Across 174 buyer-style "Endpoint Protection" queries
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 15/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
SentinelOne
Commands highest shortlist rate at 72% with maximum model diversity, establishing clear category leadership.
Read brand profile →CrowdStrike
Achieves 69% shortlist rate with consistent cross-model recognition, positioning as primary SentinelOne alternative.
Read brand profile →Cortex XDR
Captures 41% shortlist consideration, representing the platform play from Palo Alto Networks in endpoint security.
Read brand profile →Want to know if AI cites your brand for Endpoint Protection?
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